Winter Warrior Program


The Winter Warrior Program starts

December 6th!

Embrace Rochester's winter months with the Winter Warrior Program! The Winter Warrior Program will keep you active, outside and motivated with a supportive and encouraging group during the long Rochester winter. The Winter Warrior Program is open to all fitness levels and runs from December 2016 through February 2017.

Program Dates: December 6th 2016 - February 24th 2017

Program Goals: Keep you active, outside and motivated with a group during the long Rochester winter

Program Cost$23 until December 1st price increase to $26 starting December 2nd

How the Program Works
The Winter Warrior Program is an incentive program to keep you active and outside enjoying the winter weather. Check-in and participate in weekly workouts and races to earn points. These points will earn prizes (and bragging rights) along the way. Let's layer up, lace up your trail shoes and have some fun this winter!

  • Attend any of Fleet Feet Sports free weekly workouts and earn 5 POINTS every time you participate
    • Mondays 6PM: Fleet Feet Sports Ridgeway
    • Tuesdays 6PM: Fleet Feet Sports @ The Armory
    • Fridays 6PM: Fleet Feet Sports Ridgeway
  • Complete the Reindeer Run on December 17th and earn 10 POINTS
  • Complete the Winter Warrior Half Marathon on January 7th and earn 10 POINTS
    • Earn 7 POINTS for completing the relay
  • Complete the Cupid's Cup on February 7th and earn 8 POINTS
  • Complete any Fleet Feet Sports Snow Cheap Trail Series Races and earn 7 POINTS (per race completed)

Prize Point Values 

75 points- Good Prize
125 points- Even Better Prize
175 points- $10 Store Voucher

As a Winter Warrior you will receive:

  • Prizes and incentives for attending workouts and earning points
  • Fun events and themed workouts
  • A warm place to start and finish your workouts
  • Weeks of winter training to keep you motivated through the holidays and in shape for the spring
  • Exclusive Winter Warrior newsletters to keep you up-to-date with themed workouts and events
  • A special Winter Warrior gift with participation
  • Camaraderie and support for workouts during the winter!

City to City Challenge - Which city has the best Winter Warriors, Buffalo or Rochester?  Based on highest percent of participant participation at store workouts.

Questions about the Winter Warrior Program? Contact Winter Warrior Coordinator Lauren at

Winter Warrior Rules:

  • Once you sign up there is no opt out, you’re in! (Sorry No Refunds)
  • You are responsible for creating your FITVIL account. No account no points create your account here:
  • You must be responsible to check in via FITVIL with your scan tag to earn your points at Fleet Feet Sports Sponsored events and runs.
  • You MUST do the prescribed workout for the day – no checking in and heading off to do your own workout!
  • No starting early, nor late. A group workout means workout out with a group. Love each other!
  • For themed workouts, only those in the Winter Warrior Program are eligible to win contests.
  • For evening workouts we require a headlamp and reflective clothing!!! Bright colored clothing always recommended! Safety First! (You are subject to a point deduction if safety standards are not followed.)
  • Follow rules of the road and proper running etiquette at all times.
  • NO selling, buying, bartering, giving, donating, stealing, bargaining, haggling, negotiating, swapping, trading (or equivalent to these words) for points.
  • Absolutely no whining about the prize you earn. You accept it, thank the person and smile.
  • Read the Winter Warrior emails. It’s your fault if you don’t know something J
  • Absolutely no spiked/studded shoes inside ANY store.
  • You must support each other through this endeavor…yes you can do the mini chastise because you have more points, but in a manner to entice the other to want more points.
  • You must have fun, fake it if you have to, but fun is to be had by ALL! 

The Rochester winner will be crowned on Friday, February 24th at Ridgeway . The Buffalo winner will be crowned Monday, February 27th.

City to City Challenge – The city with the largest percentage of attendance will be the Winter Warrior City winner! A fun celebration awaits for the winning city!

Let’s all be Winter Warriors, so layer up, lace up your trail shoes, get your snowshoes ready and let’s have some fun this Winter! 


Winter Warrior Program More Info »

Program Start: December 6th 2016
Program Fee: $23 until December 1st price increase to $26 starting December 2nd

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