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Ton Of Fun Weight Loss Challenge

Get Fit. Have Fun. Lose Weight.

Fleet Feet Sports Tons of Fun Weight Losss Challenge

This Summer, we’re challenging Rochester to lose a ton of weight.


The fun starts at both Fleet Feet Sports locations on May 17th. 
We will celebrate everyone’s accomplishments, and crown the overall weight loss champions,
at an awards celebration on August 2nd.

You are invited to join us in a 12 week challenge to get residents of Greater Rochester to lose weight!

As a participant, you will work on your own to lose the weight, but we’ll provide support along the way:

  • Weekly weigh-ins
  • Weekly eNewsletter
  • Closed group page on Facebook with unlimited access to our coaches
  • Group workout opportunities
  • Fun ideas to get out and moving around Rochester
  • Injury prevention
  • Nutrition resources
  • Prize incentives along the way!

Cost: $50  *You will earn this back and MORE in prizes and incentives if you stick with the program!


How to earn your $50 back:

  • Receive a $25 Gift Certificate to Fleet Feet Sports once you complete 8 weekly weigh-ins AND lose 2% of your body weight. (eg, a 200lb person has to lose 4lbs)
  • Receive a $25 Gift Certificate to Fleet Feet Sports if you lose at least 5% of your body weight by March 27th. (eg, a 200lb person has to lose 10lbs)

PLUS... receive good, better and and even better prizes when you reach one of our “Race Clubs”

  • 5K Club (3.1lbs in weight loss) - a good prize
  • 10K Club (6.2lbs in weight loss) - a better prize
  • Half Marathon Club (13.1lbs in weight loss) - an even better prize
  • Marathon Club (26.2lbs in weight loss) - a really super cool prize
  • Ultra Club (any weight loss 26.3lbs or more) - the very best of prizes... and a well-earned pat on the back!

East vs. West

To make things even more fun, we're putting East Side vs. West Side. When you register, you will be asked to select which side of the city you live on. At the end of the challenge, we will award a trophy and bragging rights to the team that loses the highest percentage of weight. (The trophy will be kept in the corresponding Fleet Feet Sports store for all to enjoy!)

 Maintenance Program

This session, since many of you have lost your desired weight we want to support you in maintaining your goals and healthy lifestyle. You are considered the 1% of the Ton of Fun Challenge and as a result we ask you to stay within 1% of your initial weigh in. Maintaining your weight is often the most difficult, let us support and encourage you in keeping your goals alive!

  • Receive a $25 gift certificate when you weigh-in 8 times and stay within 1% of your initial weight
  • Receive a $25 gift certificate if you stay within 1% of your initial weight by the end of the session (12 weeks)

Requirements for Ton of Fun Challenge Maintenance Program:

  • Must have been a part of 2 Ton of Fun (ToF) Challenges
  • Must have lost 10% of body weight prior to your first Ton of Fun Challenge Maintenance Program
  • Must have maintained your weight since your LAST Ton of Fun weigh in (within a margin of 1%)
  • If you were in the top three of your previous ToF challenge (but have not completed 2 sessions) you must have maintained your last weigh in weight (within a margin of 1%)


Are You Ready To Commit?

Sign up online (see below) or in person at either of our Fleet Feet Sports locations. Once you register, you'll start receiving our weekly email with more information, including how to sign on to our closed to Facebook group page.

Then, mark your calendars for Saturday, May 17th. Stop by either store, Armory or Ridgeway for our kickoff party, from 9am-5pm. Come prepared to have your first official weigh-in! (Relax... all weigh-ins will be done privately in one of our dressing rooms... and your actual weight will NEVER be revealed to others)

Social Media Support

One of the unique aspects of our Ton of Fun program is social media outreach to participants. As part of the program you will be invited into our closed Facebook group with your fellow participants. This has been a great outlet for encouragement and support. We also invite you to take part in our media chats to answer all of your questions.

Join us for an information session:

Tuesday May 6th 6PM Fleet Feet Sports @ The Armory (155 Culver Road)

Monday May 12th 7:15PM Fleet Feet Sports Ridgeway

Orientation Dates

Once you have joined the program please join us for a brief orientation. We will discuss what to expect during the program with your weight loss, how to make the most out of the program and opportunities to be active and seek social support and encouragement! This is a great opportunity to meet fellow participants and prepare for our 12 week challenge! Join us at one of the below dates:

  • Tuesday May 13th 6PM Fleet Feet Sports @ The Armory
  • TOF Kickoff Saturday May 17th 11AM & 2PM at Fleet Feet Sports @ The Armory
  • Monday May 19th 7:15PM at Fleet Feet Sports Ridgeway Ave


 Register here!