YellowJacket Racing, new owners of the Rochester Marathon, have announced that MVP Health Care is returning as the event’s title sponsor.
The newly re-christened MVP Health Care Rochester Marathon will take place Sept. 21, 2014 and
is the only marathon with its start and finish in the city limits. MVP Health Care, a health insurer with operations in three states, has sponsored the event since its inception in 2005.
“MVP Health Care’s support has been central to the growth of the Rochester Marathon,” said Ellen Brenner-Boutillier, co-owner of YellowJacket Racing with her husband, David J. Boutillier. “We will build on this success in working with MVP Health Care to make this the premier race on the fall calendar in upstate New York.”
YellowJacket Racing acquired the Rochester Marathon earlier this year and is managing it for the first time in 2014. YellowJacket is the premier race timing and production services company in upstate New York.
The MVP Health Care Rochester Marathon consists of three running events: the 26.2 mile marathon, a marathon relay and a 13.1 mile half marathon. Registration is now underway. The course starts in downtown Rochester, extends into the suburbs, before returning via the University of Rochester campus and finishing at Frontier Field. Last year, there were more than 600 finishers for the marathon, 2,000 for the half marathon and 186 relay teams.
The MVP Health Care Rochester Marathon serves as a fund-raiser for local charity. Groups will be able to adopt sections of the race and share in its proceeds. Details of the fundraising effort will be announced later.
About MVP Health Care
Founded in 1983, MVP Health Care is a community-focused, not-for-profit health insurer serving members in the states of New York, Vermont and New Hampshire. Through its operating subsidiaries, MVP Health Care provides fully insured and self-funded employer health benefits plans, dental insurance, and ancillary products such as flexible-spending accounts, to more than 613,000 members. For more information, visit www.mvphealthcare.com,
About YellowJacket Racing
YellowJacket Racing is a locally owned event production and race timing company, producing upwards of 35 events including the Unity Health System Rochester Flower City Challenge, Webster Turkey Trot, Reindeer Run, FireCracker Five Mile and the Brighton Chamber of Commerce 5K; plus providing timing services to upwards of 60 events within New York State. YellowJacket has supported races across the northeast. For more information, visit www.yellowjacketracing.com.