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Grand Opening @ The Armory



to the CULVER RD ARMORY February 1st

We invite you to join us Grand Opening Weekend for a Multitude of Activities

After 9 1/2 years in Brighton,Fleet Feet Sports is moving its original location to the City of Rochester to the newly renovated Culver Road Armory at 155 Culver Rd, Suite 110 - Map to new Location

Please Note: Fleet Feet Sports Ridgeway is going no where and will be open for a long long time!

Wednesday, January 29th, 2014

  • 5:30PM - Bye Bye Brighton Run/Walk - Join us for our final run/walk starting/finishing at the Brighton location.  We will be doing the 3 or 4 mile Happy Hour Route options.  This is our way of saying so long and thank you to a town that helped Fleet Feet Sports Rochester get its start.  Please adhere to all parking signs, carpool or park at the school and walk over.  PS - no Winter Warrior points, this is about Fleet Feet at Brighton and thank you Brighton!
  • 7:00PM - Fleet Feet Sports Brighton closes its doors for good and preps to move to the Culver Rd Armory

Thursday, January 30th, 2014 & Friday, January 31st, 2014

  • Fleet Feet Sports Ridgeway is open regular hours 10-7PM.  The 6PM Happy Hour Friday Ridgeway Run/Walk on January 31st will occur.
  • Fleet Feet Sports Brighton will be closed so the staff can move everything to the Armory for the Saturday, February 1st Grand Opening!!


Saturday, February 1st - THE BIG GRAND OPENING @ The Culver Road Armory

On this day not only do you get to see the new Fleet Feet Sports but we will be revealing the Brand New Brooks Transcend Footwear Line AND the Sleek and Streetwise Brooks Pure Apparel Line

9AM - Doors Open for the very first time to the public!

The first 150 customers receive a free Fleet Feet Sports Gift Card valued at anywhere from $5 - $100, plus limited edition Fleet Feet Sports @ The Armory Apparel will be available for purchase

10AM - The BIG REVEAL of the Brooks Transcend Footwear

Smooth, effortless, plush and completely tuned to you. Transcend is the galactic wonder shoe that delivers a joyful, well-tuned experience. What began as a study in "feel" with PureProject has now led to the mastery of "float" with Transcend.  Available February 1st, 2014 at Fleet Feet Sports.

10:30AM - The TRANSCEND RUN/WALK (open to ALL)

Three route options floating and transcending across our great City of Rochester

  • 3 Mile Run/Walk
  • 6 Mile Pace Led Run/Walk (8 min/mile to 15 min/mile)
  • 10 Mile Pace Led Run/Walk (8 min/mile to 15 min/mile)

Plus enjoy Post Run/Walk Transcend "Float" Party with specially mixed "Float" Drinks in our new Community Room until 5PM!


Sunday, February 2nd

No Boundaries: Learn to Run/WalkFIT Kickoff Day plus the Afternoon FRESH Foam Run/Walk and 980 Footwear Launch

Store hours on Sunday are 12-5PM

However, we will be kicking off the Spring No Boundaries:Learn to Run and WalkFIT: Walking Group Training Program that morning.  To Learn more about No Boundaries and WalkFIT Programs visit here

The day will include the launch of the New Balance 890, gifts, plus an afternoon New Balance Wear Test Run/Walk of the NEW 890!!

  • 8:00AM - WalkFIT Kickoff for WalkFIT Participants - You can register online for the program here.
  • 9:00AM - No Boundaries: Learn to Run 5K Kickoff for 5K Participants - You can register online for the program here
  • 10:00AM - No Boundaries: 2.0/3.0 Kickoff for 2.0 & 3.0 Participants - You can register online for the program here
  • 12:00PM - Store Opens to Public
    • Launch of the New Balance 980, plus prizes and gifts all day
  • 4:00PM - FRESH Foam Run/Walk 980 Wear Test followed by re"FRESH"ments at TRATA
    • ALL WELCOME - we will be doing a 3 mile run/walk All Speeds Welcome (plus 5 Winter Warrior Points)
    • You can Wear Test the New Balance 980



This day brought to you by New Balance!